Telling the faith and climate story
Engaging Mainstream and Religious Media
Faith communities are an increasingly powerful voice for climate action today. From Pope Francis and the Dalai Lama to leaders at al-Azhar University and countless local clergy around the world, religious leaders have spoken with unprecedented urgency about the climate crisis, lifting up the voices of the impacted and calling for solutions rooted in justice, stewardship, and moral responsibility.
Now, a new, first-of-its-kind study reveals how both secular and religious media portray religious voices on climate change, and the results are clear: faith is a consistent motivator for climate action, and religious leaders significantly shape the ethical lens through which the media frames the climate crisis.
With 87% of the world’s population projected to identify with a religion by 2050, faith communities represent one of the largest potential constituencies for climate action. While Christianity has received most coverage to date, Muslim and Hindu communities show high engagement, signaling powerful untapped potential.
This landmark report highlights opportunities to bridge secular media’s interfaith messaging with denomination-specific approaches in religious media, helping to amplify a growing, multi-faith call for urgent climate action.
Alongside the research, there is also a practical communications guide available to all.
While it is mainly aimed at religious leaders and communicators, the guide can be used by anybody who wants to work on communications, climate and interfaith topics.
It offers the tools to craft messages that are theologically grounded, publicly resonant, and capable of inspiring meaningful change.
Explore the guide and equip your religious leaders to tell the climate story with clarity, credibility, and impact.
This report is supported by
